Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April
US internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone accounting for more than 4 billion of that total, and the top 10 comprising 55% of the total,...
View ArticleTop 10 US Social-Network and Blog-Site Rankings Issued for May
Top US social-networking site MySpace.com‘s unique audience (UA) was up 7% in May compared with May ’07, but second-place Facebook‘s was up some 83% from a year earlier, according to custom lists...
View ArticleTop 10 US Online Video Properties – April 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story: “Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April.” Note: Rankings based...
View ArticleWest Coast TV and Radio Markets Show Greatest Revenue Growth Potential
Small-to-midsize radio and TV markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest potential forrevenue growth, according to SNL Kagan’s “Radio/TV...
View ArticleInternet Advertising Revenues Up 18.2% YOY in Q1
Internet advertising revenues reached $5.8 billion in the first quarter of 2008 – an 18.2% increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s...
View ArticleOne in Four Online Users Visit Social-Networking Sites
Social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites, according...
View Article82% of Gamers React Positively to Contextual In-Game Ads
Most video-gamers react positively to in-game ads – some 82% say the games are just as enjoyable with such ads as without them – according to a study conducted by Nielsen BASES and Nielsen Games on...
View ArticleTop 10 Multimedia Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-14-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleSearch vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49%) of workers surveyed say finding enterprise-related information they need to do their job is difficult and time consuming, according to a study on “Findability” from the Association...
View ArticleTime Spent on Social Networks Soaring, but Traffic Down a Bit
Though time spent on social networking sites is up a whopping 71% from last year, the market share of US visits to a custom category of 58 leading social networking websites decreased 1% in May from...
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Friday Research Wrap, 7/31/2015
CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of...
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Which Brands Are Best Meeting Millennials’ Expectations?
Source: Brand Keys Notes: Millennials (18-34) can have higher brand loyalty than other generational cohorts, says Brand Keys, but only if their expectations are met. According to newly-released...
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US LGBT Media Habits, by Age and Gender
Source: Community Marketing, Inc. (CMI) [download page] Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according...
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Back to School Stats 2015 (Updated)
It’s the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard...
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Search Ranking Studies: Trends and Important Factors
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics [download page], relying on slightly different methods to arrive at their conclusions about what’s...
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Games and Music the Preferred App Categories Among Older Teens
A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media...
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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age,...
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