More Music Sold but Less Revenue in ’07, Kids Still Downloading Illegally
Though the amount of music that US consumers acquired increased 6% year over year in 2007, a sharp increase in legal digital download revenue did not offset declines in CD sales, resulting in a net 10%...
View ArticleCorporate IT Spending Down, Pointing to US Recession
Corporate spending on IT is down in the first quarter, with 27% of companies reporting that they have spent less than planned in Q1 and 23% saying they will reduce or halt IT spending in Q2 – figures...
View ArticleCMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from “The Power of Personalization” global...
View ArticleTop 10 Ad Revenue Generating Sites by Genre – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View Article52-Week TV Season Right Model –‘TV and Everything Video Forum’
The 52-week TV season is the right model going forward, according to 79% of surveyed marketers, agency execs and media reps among those attending the Association of National Advertisers “TV and...
View ArticleSecurity, Payment Choice Vital to Online-Purchase Decisions
When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by...
View Article62% in US Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62% of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant...
View ArticleAdults Often Online When Watching TV
Media multitasking and “double-dipping” – watching TV while surfing the internet – are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on...
View ArticleAmericans Say Traditional Journalism ‘Out of Touch,’ Rely on Internet Instead
Fully two-thirds of Americans – 67% – say traditional journalism is out of touch with what they want from news, and for nearly half of Americans the internet is now the top source of news, according to...
View ArticleTop 10 Network TV Show Websites – Week Ended 03-01-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleUK’s Hottest Social-Media Sites Now Led by YouTube
YouTube has replaced Wikipedia as the most-popular social-media website in the UK, increasing traffic 56% from Jan. ’07 to reach 10.426 million unique UK visitors in Jan. ’08, Nielsen reports. (more…)
View ArticleRadio Sectors Yield Mixed Revenue Results in Q4, ’07
Mirroring the economic climate, radio revenue results for full-year and fourth-quarter 2007 across various sectors were mixed, with Off-Air and Network growing but Local and National shrinking,...
View ArticleCinema Ad Spend Up 18.5% in 2007
The cinema advertising revenues of Cinema Advertising Council (CAC) members grew 18.5% in 2007, to $539,946,000 from $455,661,000 in 2006, according to a CAC report. CAC members account for some 82% of...
View ArticleRADAR 97: 96% of College-Educated Adults under Age 50 Listen to Radio
Some 96% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron’s RADAR...
View ArticleMobile Advertising Influences 18-24-Year-Olds Most
Usage* of picture/video phones is up 17% for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06). (more…)
View ArticleOnline Lead Generation Delivers, but Can Be Better Used
The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months,...
View ArticleTop 10 Portal Frontpages – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAd Network Pricing Keeps Falling as Social Networks’, Gaming Sites’ Improve
Overall monetization in the online ad industry dropped 0.7% in May from April, following a 23% drop in April from March, according to the PubMatic Ad Price Index, a bimonthly report of online ad...
View ArticleUS Advertising Spending Flat in First Quarter
Advertising spending for the first quarter of 2008 remained essentially flat compared with the same period last year, with gains in ad spend for some media and declines for others, according to...
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