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Top 10 Marketing Charts of the Month – August 2015
This month’s quick-hit set of top charts includes the following topics: email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
View ArticleNearly Half of US Consumers Don’t Place High Value on Healthy Lifestyles
Nearly half (46%) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network. (more…)
View ArticleOnline Television Content Effective in Targeting New-Vehicle Buyers
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68% of whom report going online to find information on TV shows, according to the J.D. Power...
View ArticleMarketing in an Economic Downturn: Mistakes, Challenges and Opportunities
Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to...
View ArticleMusic Ups and Downs: Online and Mobile vs. Physical; Spenders vs. Spend
Weighed down by plummeting CD sales, the global recording industry is struggling to find its footing in a rapidly changing marketplace, with spending on physical music down as online and mobile formats...
View ArticleTop 10 Sports Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article55% of US Adults Have Home Broadband, but 10% Use Only Dialup
Some 55% of all adult Americans now have a high-speed internet connection at home – up from 47% in early 2007 and 42% in early 2005 – and among those who use the internet at home, 79% have a high-speed...
View ArticleTV Websites Grow More Popular, but Viewers Still Prefer TV Sets
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets,...
View ArticleStressed Americans Leave 460 Million Vacation Days Unused
For the eighth consecutive year, working Americans received and used the smallest amount of vacation time compared with counterparts abroad, according to a survey commissioned by Expedia.com. (more…)
View ArticleOnline Behavior of Older Americans Mirroring Younger Users’, Even Teens’
Some 76% of Americans over age 50 say the internet is an important source of information for them – up from just 51% five years earlier – according to findings from AARP and the Center for the Digital...
View ArticleFirst Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group‘s third annual “Mindset of the...
View ArticleMost Travelers Say Airline Fees Wrong, Southwest Benefits from No-Fee Pricing
Nearly 80% of US consumers say the extra fees most airlines now impose on travelers for once-free amenities are unacceptable and should not be passed along to travelers, according to research from...
View ArticleTop 10 Portal Frontpages – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet-Advertising Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – September 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleMajority of B2B Tech Companies Don’t Use RSS Feeds
Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online...
View ArticleFood, Retail Lead Magazine Ad Revenue Gains through Q3
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...
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